harry

Message from the President

It gives me great pleasure to welcome you to the Triple 4 Advertising Website. I would hope that you will take the time to go through each section of the Triple 4 and Fine Foods Website to see what Independent Grocery Retailers can accomplish by buying together, advertising together and believing in one another.

In June of 1997 we were a group of 4 retailers and at the present we are group of over 520 stores. These stores are in Saskatchewan, Manitoba, Northwest Ontario and Alberta.

There is a need for Independent Grocery Retailers to combine their volumes, and to show those volumes to the National Manufacturers and all of the Direct Store Distributor companies; to attach to volume rebates. The same as the corporate giants are doing. By partnering with the National Manufacturers and DSD companies, we can dramatically improve our bottom lines. "Strength In Numbers" becomes a reality in Triple 4 Advertising. We have built an infrastructure of talented, young, energetic and dedicated employees to take this program across Canada very early in the 21st century.

This program works for the retailers of all sizes of operations, no matter how big or how small. We believe in the 4 wins:

  1. Win for the Manufacturer
  2. Win for the Wholesaler
  3. Win for the Retailer
  4. Win for the Customer

Contrary to what has been happening in our business industry, Profit can again become a reality in the Grocery Business.

Sincerely,
Harry Watson
President, Triple 4 Advertising Ltd.